Cereal box toys were still incredibly common in the ’90s and even well into the ’00s, but there’s been a serious shift in how kids play in the last 10 years or so. Today’s kids are more likely to ask for a tablet than a traditional toy, and cereal brands have taken notice (via Huffington Post).
What toys were in cereal boxes?
10 most Iconic Cereal Toys from the 90s you totally forgot about
- The Mask Pencil Topper.
- Weetos Trolls.
- Lion King Colour Changing Spoon.
- Monster in my pocket.
- Puppy in my pocket.
- Take That Corn Pops Hologram.
- Football kit pencil topper.
- Batman and Robin Pogs.
When did they start putting prizes in cereal boxes?
According to most sources, the first-ever prize used to market cereal was introduced by Kellogg’s Corn Flakes in 1909. These “cereal premium prizes” were at first, a point-of-sale giveaway. Customers were given a copy The Funny Jungleland Moving Pictures Book if they purchased two boxes of Kellogg’s Corn Flakes.
Did cereal boxes always have bags?
In 1924, Kellogg’s placed its cereal in wax paper bags that were also put into cardboard boxes — the bag-in-box format still widely used today, according to a timeline of packaging history from Viking Masek. The cardboard box in turn allowed them to showcase their brand.
Do prizes still come in cereal boxes?
Cereal prizes have slowly faded away as well. There was a time you could find a tiny plastic thingamajig in the bottom of every box. The boxes themselves were often toys, that you could convert into, say, a basketball backboard.
Are old cereal boxes worth anything?
Even empty cereal boxes can be very valuable, says collectibles expert Tony Hyman. One of the most valuable boxes from a collector’s standpoint is a PEP cereal box from the early 1960s, now worth $2,000. Another box featuring the Beatles goes for $2,000 to $3,000.
Why does cereal come in boxes?
Cereals are mostly packaged in recycled cardboard. Therefore one of the reasons why cardboard is used for cereal packaging is recyclability, as it reduces the strain on the environment and keeps packaging costs low.
What was the first cereal to include a prize?
Kellogg’s Corn Flakes
The first cereal prize and premium Kellogg’s Corn Flakes had the first breakfast cereal prize. The Funny Jungleland Moving Pictures Book was given to customers in the stores by merchants at the time of purchase of two packages of Kellogg’s Corn Flakes.
Why are there no prizes in cereal boxes?
Online threads devoted to the demise of the cereal toy put the blame on safety risks, including a 1988 recall of some 30 million flutes and binoculars distributed in boxes of Kellogg’s cereal after they were deemed a choking hazard.
Why do they put toys in cereal boxes?
If that wasn’t enough to win the kiddos over, cereal companies had one final marketing tactic that almost never failed — the cereal box toy.
When did they stop giving away cereal toys?
Cereal giveaways also included the most popular crazes of the time such as Wallace & Gromit characters and The Simpsons toys. Kellogg’s made the decision to stop including toys in their breakfast cereals in 2009. Ricicles gave away six different pipes in 1999. They could be attached together to form Pan PipesCredit: cerealoffers.com love-in?
How did the cereal companies market to kids?
You gotta hand it to the cereal companies — back in the day, they really knew how to market their product to kids. Not only was sugar main ingredient of every kid’s cereal, but most of the cereals had cartoon mascots prompting children to make (insert your favorite childhood cereal here) part of their “balanced and complete breakfast.”
